Google Analytics 360

Formerly Google Analytics Premium

Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of features like dashboarding, user path analysis, event analysis, and many more which help us to make a better decision in the development of the app. Furthermore, we are using this software across multiple departments like product, marketing, analytics, and category multi-purpose It is like one software is solves our all problems of different departments.

This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.

It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.

Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a supportive tool to get the analytics at one go. This formulates the data, collects the data & makes it user friendly so that it will be ready to use data for management decisions and workings.

Google Analytics 360 helps us know which channel to target potential customers and which website content to optimize. It has accurate metrics, demographic information about potential customers and makes sure that you can control what content should be presented to visitors; its website is beneficial. An excellent tool that contains all the information about the performance of your network resources so you can quickly solve problems and decide how to increase your revenue.

The cost of Google Analytics 360 is high, even in a large company in my country. At the moment we are testing if there is a good cost-benefit relationship and if the tool suite really improves our work, reducing the technical hour's costs of the team. We think this technology is highly justifiable for large companies that have e-commerce. It provides great analytical power concerning the presented results. The value of the contract includes technical support and training for the team, which is very important.
We are testing in a single area for now. So far, we've identified that the number of columns to export and the number of custom variables can bring impactful results. We have been using Google Analytics to track user behavior on our websites. The resulting data helps to understand user behavior and other data, such as which platform the user accessed our site from. It also helps our company know which banners we are getting the most leads from and which leads are converting to customers which can support further analysis for our CRM.

Most importantly, this service taught me to monitor many parameters of site performance and ad integrations. I started to get a better approach to the impact of demographics on marketing companies, etc.

Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.

Google Analytics 360 helps our nonprofit organization really examine the way that we are interacting with our customers in our community at large. it’s really important for small nonprofits such as ours to be able to engage with our data and the way that we are affecting the folks that we serve.

We use Google Analytics [360 (formerly Google Analytics Premium)] primarily for our digital marketing and website experience design groups. We use the data to better understand how our users are interacting with our websites and what business actions we might be able to take in order to improve their experience. We also use it to understand overall marketing campaign effectiveness and how the interaction between campaigns can lead to goal conversions.

GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.

Google Analytics Premium is used by many of our clients who have large businesses and often have e-commerce stores. It enables us to accurately view our client's web visitors and what they do on the website

We have had clients who use Google Analytics Premium. These clients have e-commerce stores that we are working on.

We use Google Analytics Premium across the entire education division of Wiley. My team manages it and it’s used primarily for web analytics, UX, and measured performance. We leverage to produce KPI reports, benchmarking, and identifying performance trends. Also, we review a good deal around user flows and behavior across our entire portfolio of sites and landing pages. We recently started using the attribution tool.

Our clients use it across all their departments and across the whole business. The challenges it solves are data democratization and visibility on key metrics for digital marketing.

It is used by the marketing and web department of our organization. It supports decision making based on customer behaviors, most visited pages, conversions and conversion rates based on marketing investments. It also supports marketing budget distribution based on sources of traffic.

We are utilizing Google Analytics Premium to track the traffic on our website. This information helps us see what articles are performing the best, as well as what pages our readers are engaging with the most. We are able to better determine what content our readers pay the most attention to, as well as how our sponsored content and paid advertisements are performing.

We used Google Analytics mainly to understand the traffic of our clients' websites, we have implemented it for multiple client websites. It gives us real-time data to understand how the website is performing and its accessibility in terms of keywords, page views, page clicks. It is easy to integrate and helps a lot in creating strategy for our SEO and helps in building campaigns accordingly.

The platform is user-friendly, easy to learn and there is a lot of documentation. The thing is that Google does not actually give us support, all the contracts must be through a Google partner. The partner we are working with is great, they have a lot of experience and they are very supportive. We use this product for the following reasons:

• Improve business process outcomes
• Enhance decision making
• Reduce time to market
• Create internal/operational efficiencies
• Improve business process agility
• Improve customer relations/service

Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.

Google Analytics is used across our organization to track traffic and visualize data patterns across our multiple properties. It has helped us in our multi-touch attribution.

We use it in tandem with all digital and print marketing efforts. We started off on original Google Analytics (free version), but moved to premium when the ROI case became obvious to us. It's indispensable in tracking results of landing pages, marketing campaigns, and user flow between our multiple web properties. We're able to create custom management reports that auto send to interested stakeholders via Google's Mail Server.

Google Analytics 360 is being used in my organization for mainly web analytics across the entire organization. Our GA data is our "truth" data when it comes to other web metrics that we may receive from other marketing tools. It helps to address the what? questions when it comes to our website. Things like: What are people doing? What pages are they visiting? Etc. We then use additional Voice of Customer data to complement GA data and answer why? questions. Such as: Why are they spending so much time on this page? Why aren't they watching this video? Etc.

To be clear, I do not currently use Premium (now known as 360), but I recently left a position in which we managed many client websites and used Google Analytics in doing so. We were a Google Partner and Google services re-seller (mainly Ad-words), and also used our access to complimentary Google consultations (a key feature of 360/Premium). We used Analytics to improve user experience, analyze their on-site behaviors to optimize our clients' websites, and generate content ideas for our clients based on that behavior. I continue to use Google Analytics for these purposes today, but on a much smaller scale, making it unnecessary to pay a premium. Transitioning from large scale to small scale GA use has provided an interesting perspective change.

Google Analytics Premium is used by our marketing department and top executives to make critical business decisions. We use it to track our web traffic and understand where our visitors are coming from and what they are doing when they land. The reporting features allow us to stay up-to-date with our KPIs regarding marketing budgets, consumer acquisition data, and digital interactions. The software becomes the main point of reference for the entirety of our digital presence.